Author name: admin

Top 7 Digital Marketing Trends in India for 2025 — What Smart Brands Are Doing Differently

In 2025, digital marketing in India isn’t just evolving — it’s transforming at lightning speed.

But here’s the truth:
Not every brand is growing.
Only the ones who adapt fast, think customer-first, and go beyond outdated tactics are winning.

At Assets4you, we work with ambitious founders, growing startups, and forward-thinking businesses across India — and these are the 7 key trends we see driving results right now.

This isn’t theory.
It’s what’s working on the ground — in campaigns, funnels, and budgets — every single day.

  1. AI + Human Strategy = Growth at Scale
    AI is no longer a “tech thing” — it’s the foundation of modern marketing.
    But brands that rely only on AI miss the mark.
    The winners? Those who combine AI efficiency with human emotion.

📊 Stat: 67% of marketers now use AI for content, but only 31% report high ROI — those who add human review see 2.3x better results.
✅ At Assets4you, we use AI to speed up delivery, but every output goes through real creative experts.

  1. Regional Content + Voice Search = Bharat’s Digital Goldmine
    India’s next 400 million internet users are not English-first.

🎯 If your brand isn’t present in Hindi, Punjabi, Bengali, or Tamil — you’re invisible to 70% of India.

🎙️ Voice searches like “Best digital marketing company in Punjab” are growing 3x faster than text.
✅ Our content strategy now includes voice SEO + regional keyword targeting for maximum discovery.

  1. Micro-Influencers Are Driving ROI That Celebrities Can’t Match
    Influencers with 10K–50K followers are seeing 4x higher engagement than mega-celebs.
    They feel real. Trustworthy. Relatable. And they convert.

👥 We’ve built a private network of 150+ verified micro-influencers across Tier-2/3 India.
📈 Example: One reel campaign in Ludhiana brought in 1,100 leads in 7 days — cost per lead = ₹12.

  1. KYC-Based Precision Targeting Is Dominating Performance Ads
    Generic ads are dead.
    KYC marketing services allow you to target verified audiences — especially for finance, education, real estate, and insurance.

📊 Fact: Our KYC-based campaigns deliver up to 3.8x ROI vs. standard paid ads.
✅ Assets4you offers exclusive access to custom-filtered datasets for sharper results.

  1. Short Videos Aren’t Just Trendy — They’re Critical
    Consumers now decide in 3–5 seconds whether to scroll or stay.
    Short-form video (Reels, Shorts, Snap Ads) is the #1 driver of both brand awareness and sales.

🎥 We create native-style, scroll-stopping videos using real voices, UGC, motion graphics, and AI tools like Sora.

  1. Personalized Funnels Win Every Time
    Users want to feel seen — and personalization is how you show them you care.

💡 We build full-funnel systems that adjust the experience dynamically based on behavior:

Landing pages that show the right headline

Emails that feel custom

WhatsApp follow-ups based on interest level

📈 Conversion lift: +27% (across 15 Indian SMBs in Q1 2025)

  1. Startups Are Choosing Performance Over Branding
    Branding matters. But if you’re not generating leads, it’s just noise.

✅ Founders now want affordable digital marketing for startups — clear ROI, clear reporting, and real outcomes.

We’ve shifted 80% of our focus to performance marketing campaigns, powered by CRO, retargeting, data analytics, and lean ad budgets.

Why Brands Trust Assets4you
🧠 Strategic-first thinking: No guesswork, only data

🛠️ Custom-built solutions: Not cookie-cutter templates

🤝 Founder-friendly pricing: Built for early-stage + growth startups

📈 Results that speak: 10x ROAS for 80% of our active clients

📣 One team, one goal: We grow when you grow

🎁 Free 2025 Growth Audit (Limited to 10 Brands This Month)
Want clarity on what’s working in your digital marketing (and what’s not)?
Book your FREE personalized audit today. 100% no-obligation. Just value.

🌐 Visit: www.assets4you.com
📧 Email: Admin@assets4you.com
Info@assets4you.com

Final Thought
The brands winning in 2025?
They’re not louder — they’re smarter, faster, and more customer-obsessed.

And behind most of them…
There’s a marketing partner who’s quietly building their momentum.

Let Assets4you be that partner for you. 💙
Your growth story deserves a real strategy — and we’re ready to write it with you.

How Indian Startups Are Using AI to Grow

How Indian Startups Are Using AI to Grow Faster in 2025

🚀 Introduction:

AI is no longer just a buzzword.
In 2025, it’s the fuel powering the fastest-growing Indian startups. From automating daily tasks to predicting customer behavior, artificial intelligence for Indian entrepreneurs is helping founders work smarter, not harder.

But how exactly are Indian startups using AI to scale so quickly?

In this blog, we’ll break it down with real examples, affordable AI tools for freelancers, top software picks, and how you can use the same strategies (even without a big team).


🤖 What is AI Doing for Startups in India?

Indian startups are facing two major challenges in 2025:
👉 Rising competition
👉 Shortage of skilled manpower

That’s where AI becomes the ultimate game-changer for Indian small businesses and freelancers alike.

Here’s how AI is helping:


✅ 1. Automating Repetitive Tasks

From email replies to customer support, startups are using AI chatbots and tools like ChatGPT, Freshchat, and Zoho AI to save time and reduce workload. These are some of the best AI automation for startups in the Indian market right now.

“We reduced 40% of our customer queries using an AI bot. It saved us hiring 2 extra people.”
Founder, EdTech Startup (Delhi)


✅ 2. Smart Marketing with AI Tools

Startups are using digital marketing using AI in India to create content, run ads, and track what’s working — without spending big.

Top AI marketing tools in 2025:

  • Writesonic – Create blogs, emails, ads
  • Surfer SEO – Write SEO-friendly content
  • Predis.ai – Auto-generate Instagram posts
  • AdCreative.ai – Generate ad designs in seconds

Result: More visibility, more leads, less human effort 💡

This is why so many are searching for AI growth hacks for startups.


✅ 3. Better Decision Making with Data AI

No more guessing.

AI tools like Power BI, Looker Studio, and Tidio AI help founders understand:

  • What users are doing on their website
  • Which marketing is working
  • When to launch a new offer

➡️ This data helps make smarter, faster, and ROI-driven decisions, especially for Indian entrepreneurs using AI for business decisions.


📈 Real-World Use Cases from Indian Startups

Let’s look at how AI is already helping Indian startup success with AI:


🔹 Case Study 1: A D2C Clothing Brand (Mumbai)

Used AI to:
✅ Automate customer queries via WhatsApp
✅ Use Midjourney for product mockups
✅ Analyze top-selling items using AI heatmaps

📊 Result: 30% sales increase in 3 months using AI tools for Indian small business workflows.


🔹 Case Study 2: A Freelance Digital Marketer (Jaipur)

Used AI to:
✅ Auto-generate client reports with Notion AI
✅ Write blog content with Jasper
✅ Schedule posts using AI planner tools

📈 Result: Scaled from 2 clients to 12 in 4 months — all through affordable AI tools for freelancers in India.


🛠️ Top 7 AI Tools Every Indian Startup Should Know in 2025

Tool NameUse Case
ChatGPTContent + customer support
Jasper AIBlog & ad copywriting
MidjourneyDesign + product visuals
Notion AITeam management + planning
Predis.aiSocial media content
WritesonicWebsite & landing page copy
Krutrim (India)Local language AI assistant (Bharatiya)

If you’re searching for the best AI tools for startups in India, this toolkit is your go-to.


⚠️ Challenges Indian Startups Face with AI

Even with all the hype, AI is not magic.

Common struggles:

  • Choosing the wrong tool
  • No strategy or roadmap
  • Over-automating = loss of personal touch

Solution:
Start small. Focus on one problem AI can solve for your startup, then scale.
This applies whether you’re a founder or exploring how to use AI in business India style.


💡 How You Can Start Using AI in Your Startup

  1. Identify your most time-consuming task
  2. Pick one tool from the AI tools for Indian entrepreneurs list
  3. Measure the results for 30 days
  4. Scale slowly with real-time data

Whether you’re running a tech company or doing remote freelancing, AI for Indian small business is now accessible, affordable, and effective.


How Indian Startups Are Using AI to Grow

🔥 Bonus: Want a Free List of Best AI Tools for Startups?

We’ve created a free, 1-click downloadable list of Top 25 AI Tools for Indian Startups in 2025 — with use cases, pricing, and links.

Free AI Tools for Daily Tasks

Top 7 Free AI Tools for Daily Tasks in 2025 – Boost Productivity Now

Top 7 Free AI Tools for Daily Tasks in 2025 – Boost Productivity Now

Free AI Tools for Daily Tasks in 2025 – Simplify Your Life with These Smart Picks!
In 2025, Artificial Intelligence (AI) isn’t just for tech geeks or big businesses—it’s for everyone. Whether you’re a student, freelancer, content creator, or just someone trying to organize life better, there are free AI tools for daily tasks that can save you time and supercharge your productivity.

These tools are easy to use, completely free, and perfect for automating small, repetitive jobs in your daily routine.

🚀 Why Use AI Tools for Daily Tasks?
Using AI tools for time management and everyday workflows can:

  • Save time on repetitive tasks
  • Reduce mental fatigue
  • Keep you more organized
  • Help you get things done faster (and smarter!)

Ready to upgrade your daily routine? Let’s explore the best AI productivity tools in 2025.

🧠 1. ChatGPT (Free Version by OpenAI)
Best for: Writing, summaries, answering questions, and daily planning
Keyword: ChatGPT daily task hacks

ChatGPT acts like your personal assistant. This AI tool helps you:

  • Write daily to-do lists or goals
  • Draft email replies or social messages
  • Summarize articles or long texts
  • Brainstorm blog ideas or Instagram captions
  • Create quick meal or workout plans

It’s one of the smartest free AI tools for daily tasks—perfect for both students and professionals.

📅 2. Notion AI (Free Personal Plan)
Best for: Note-taking, content planning, writing
Keyword: free AI productivity tools

Notion AI turns chaos into clarity. It helps you:

  • Auto-organize meeting or class notes
  • Convert rough thoughts into structured content
  • Summarize long documents in seconds
  • Plan your weekly or monthly goals

If you’re into digital organization, this is one of the most powerful free AI productivity tools available today.

🗣️ 3. GrammarlyGO (Free Tier)
Best for: Writing emails, improving grammar, and rephrasing sentences
Keyword: free AI tools for students

GrammarlyGO is ideal for polishing your writing. With its AI features, you can:

  • Instantly rewrite or improve your email drafts
  • Fix grammar and punctuation on any site or app
  • Change tone (formal, friendly, casual, etc.)
  • Write clearly and confidently

Students especially love it—definitely one of the top free AI tools for students.

📝 4. Otter.ai (Free Plan)
Best for: Auto-transcribing meetings, lectures, and voice notes
Keyword: AI note-taking tools

Otter.ai is your go-to AI note-taking tool. Perfect for:

  • Transcribing meetings or interviews automatically
  • Converting voice notes into text
  • Reviewing class lectures or brainstorming sessions
  • Capturing client calls or discussions on the go

It’s a must-have for students, creators, and remote workers.

📸 5. Microsoft Designer (Free Beta)
Best for: Creating graphics, social media posts, banners
Keyword: best free AI design tools 2025

Not a designer? No problem! Microsoft Designer helps you:

  • Create beautiful graphics with just a text prompt
  • Design professional Instagram/Facebook posts in minutes
  • Make posters, banners, and flyers without any design skills

It’s one of the best free AI design tools 2025 has to offer.

⏱️ 6. Clockwise AI (Free for Individuals)
Best for: Smart calendar management and time blocking
Keyword: AI tools for time management

Clockwise AI makes your schedule smarter by helping you:

  • Automatically block focus time in your calendar
  • Avoid meeting overlaps
  • Get reminders for daily goals or task slots
  • Manage tasks more efficiently

If you’re looking for smarter scheduling, this is among the best AI tools for time management.

🔒 7. Cleanup.pictures (Free Basic Version)
Best for: Removing unwanted objects from images
Keyword: free AI tools for small tasks

Cleanup. Pictures are perfect for quick image edits. Use it to:

  • Erase unwanted people or objects from photos
  • Clean up product shots for e-commerce
  • Edit Instagram or personal images fast

It’s a great pick if you’re hunting for free AI tools for small tasks that deliver instant results.

💡 How to Use These AI Tools Effectively
Here are a few smart tips to get the most out of these AI-powered helpers:

Start Small: Try using just one or two tools in your daily routine

Be Consistent: The more you use them, the more time you save

Mix & Match: Combine tools (e.g., ChatGPT + Notion + Grammarly) for a powerful workflow

Stay Updated: Most tools add new features often—keep exploring!

🌟 Final Thoughts
AI isn’t just the future—it’s your present-day sidekick. The best part? You don’t have to spend a single rupee to benefit. These free AI tools for daily tasks in 2025 are designed to make your life easier, your work faster, and your time more meaningful.

Whether you’re writing emails, managing time, creating designs, or taking notes, AI is here to help you win your day. Try these tools and unlock your productivity superpowers!

The FDA Just Launched Elsa

The FDA Just Launched Elsa — A Big Leap for AI in Government

The FDA is stepping boldly into the future. This week, the agency officially announced Elsa, an AI platform designed to help staff—from scientists to investigators—work smarter and faster. And here’s the real headline: this marks a major moment for AI in government.

With Elsa, the FDA is showing what’s possible when artificial intelligence is used thoughtfully, securely, and with a clear public mission.

🤖 So, What Exactly Is Elsa?
Think of Elsa is an AI platform for FDA employees. Built on a generative AI platform and housed securely in GovCloud, Elsa helps with reading, writing, analyzing, and organizing massive amounts of internal information.

But it’s not just another generic chatbot. Elsa is tailor-made for the FDA’s unique responsibilities—like reviewing clinical protocols, summarizing adverse events, and even generating code for research databases.

Importantly, Elsa does not train on any data submitted by outside companies, so everything remains confidential and secure.

💡 How It’s Being Used Right Now
Elsa is already being piloted across key teams. Here are just a few ways it’s starting to make an impact:

✅ Reviewing clinical protocols faster
✅ Summarizing safety data to support drug assessments
✅ Comparing labels and documentation more efficiently
✅ Flagging high-priority inspection targets
✅ Writing code for nonclinical data systems

This is AI in government done right—targeted, secure, and aligned with real public service needs.

🚀 Ahead of Schedule, Under Budget
FDA Commissioner Dr. Marty Makary set an ambitious goal: launch Elsa agency-wide by June 30. Not only is the rollout on track—it’s ahead of schedule and under budget. According to Makary:

“Today’s rollout of Elsa is ahead of schedule and under budget, thanks to the collaboration of our in-house experts across the centers.”

That kind of speed is rare in government tech. It’s a testament to what can happen when the right team rallies around a shared goal.

🌍 A Turning Point for AI in Government
Elsa’s launch isn’t just a software upgrade—it’s a shift in mindset.

“Today marks the dawn of the AI era at the FDA,” said Chief AI Officer Jeremy Walsh.
“AI is no longer a distant promise but a dynamic force enhancing and optimizing the performance and potential of every employee.”

The FDA isn’t dabbling in AI—they’re committing to it as a foundational tool for the agency’s future.

🔮 What Comes Next?
Elsa is just the beginning. As more employees begin using the platform, the FDA plans to expand its capabilities—adding deeper data analysis, smarter document handling, and advanced automation for inspections, compliance, and decision-making.

If Elsa performs well, it could serve as a model for AI adoption across federal agencies, showing that innovation and strong security can go hand-in-hand.

✍ Final Thoughts
We hear a lot about “AI changing everything,” but the FDA’s approach with Elsa is refreshingly grounded. It’s focused on solving practical problems, streamlining workflows, and ultimately helping the agency better protect and serve the public.

Elsa will formally launch agency-wide by the end of June 2025, marking a pivotal moment for AI in public service.

This isn’t hype. It’s progress. And it’s a meaningful step forward for how government can responsibly and effectively adopt AI.

Want more updates like this?  www.assets4you.com

Source: FDA Official Linkedin

the day ai arrived in the village

The Day AI Arrived in the Village

How Artificial Intelligence is Quietly Transforming Rural Life

If you had ever informed my granddad that a “robot” would someday assist him in yielding better crops, he’d have laughed, taken a sip of tea, and deemed you mad.

But here we are.

Last month, a group of young engineers came to our village with something they described as an AI-powered soil sensor. None of us had any idea what that was. But what they presented was straightforward: a tiny device that informs farmers whether the soil is dry, what it lacks in terms of nutrients, and whether it’s time to plant.

That was a game-changer — smart farming tools in the hands of small farmers.

A New Kind of Visitor
We’re used to having outsiders pass through. Politicians during election seasons. Researchers with clipboards. Reporters taking pictures.

But this group was different. They lingered. They heard us out. They asked questions about our issues, not their projects. And rather than lecturing us, they provided us with a rural technology solution — one we could actually apply.

This is what AI for good looks like — practical tools that serve real people.

Grandma and the Talking App
One of my highlights? My grandma using a voice-based AI assistant — in her own language.

“Teach me how to compost kitchen scraps,” she said.

The phone replied, “Take leftover food, mix with dry leaves, store for 30 days.”

She grinned like a kid. “Now this is helpful,” she said.

For the first time, she was experiencing AI for rural communities — not in theory, but in practice.

No Internet? No Problem.
Here’s the beauty of some of these offline AI tools — they’re built for places like ours. Our village doesn’t have 24/7 internet or even electricity. But the solar-powered AI devices the engineers brought could store lessons offline. When the connection returns, they sync up.

Kids now gather every afternoon around the tablet under the neem tree. They take turns solving puzzles, learning math, even practicing English pronunciation using AI-powered educational apps.

It’s not flawless. But it’s a beginning.

We Still Have Questions
Artificial intelligence in developing countries is still new. It’s not magic. It cannot repair potholed roads or bring rain during droughts. It won’t replace actual teachers or doctors. And yes, we still ask:

Will it take our jobs?

Is our data safe?

Who owns these tools?

But what we’ve seen so far feels more like empowerment through AI than intrusion.

A Quiet Revolution
The rest of the world may never hear about our small village. But change has already started. Not loud or flashy — just quiet, consistent, human-centered change.

A farmer now checks his phone before planting, using AI in agriculture. A grandmother is learning how to conserve water. A child dreams of building her own AI app someday.

This is what artificial intelligence for rural development looks like — real stories, real lives, real change.

And it all began the day AI arrived in the village.

Short-form or long-form videos: what suits your small business?

Marketing in today’s time has reached a new level. The gap between marketing and entertainment has thinned to a great level and a huge hand for the same is that of video format content that people consume. In today’s time, 89% of consumers wish to consume brand videos to gain an idea of what the brand does rather than going through the entire website. Hence, it can be said that, now, maximizing the conversion of your audience should be more based on reducing the time spent by the visitor on your website (in a way). While that sounds very weird, the truth is, that the faster you provide the consumer with what he/she needs, the faster you convert them to your customer. In this blog, we dive deep into the aspect of videos and determine what format of video format suits your small business well be it long-form or short-form videos.

What Are Short-Form Videos?

Short-form videos are the type of videos that range typically under 1 minute. The performance of such videos typically depends on the platform on which they are posted. All such platforms are TikTok, Instagram, and YouTube. Short-form videos are generally used by the brand to deliver brief and engaging messages.

Benefits Of Short-Form Videos

Based on various studies, videos ranging between 30-60 seconds are the most successful, which justifies the claim that people prefer watching short videos to learn about a brand’s offering. There are various reasons for this.

  • Short-form videos perform because them being attention-grabbing quite quickly.
  • Such videos are easily generated on a limited budget.
  • The crisp and concise nature of short-form videos engages viewers more.
  • The short length of the videos is very accessible hence more likeable therefore causing the viewers to take a quick action on such videos which makes them more shareable if liked by the viewer.

Limitations Of Short-Form Videos

While this era is declared that of short-form content that aligns well with the short attention span of the viewers and audience of today’s generation, there are yet many reasons why creating short-form videos for you can be a hassle and therefore a limitation.

  • When it comes to delivering complex and detailed messages, short-form videos may fail in doing so due to their short length.
  • Short-form videos have a higher tendency of getting lost in the feed of the user quite quickly with a shorter span of time for them to get viral.
  • Short-form videos are way harder to optimize for search engines due to the lesser availability of keywords.

What Are Long-Form Videos?

Long-form videos are contrary to short-form videos which are, as the name suggests, longer in duration that can ranging from a few minutes to several hours these types of videos while have been the prime focus of marketers in the recent past, are the new era has turned more towards short and quickly digestible content consumption. That doesn’t make long-form videos entirely void in today’s time. Long-form videos are considered best suitable for educational content, product demonstrations, and content that caters to detailing. There are only limited platforms that entertain long-form video formats like YouTube and Vimeo.

Benefits Of Long-Form Videos

Despite the trend of short-form videos, it is well noted that long-form video content is the fastest-growing segment to date and there are viable reasons for the same.

  • Long-form videos provide your business a medium to build authority among the audience through in-depth information about subjects.
  • Long-form videos help in bringing in the consistent engagement of the audience to your business helping build a connection with your audience.
  • Moreover, the longer duration of such videos hold the tendency to keep your audience engaged for a longer period thus helping the algorithm understand the interest of the audience towards your content and your business.
  • The bonus is that a well-created long-form video has an extended shelf life than a similarly created short-form video.

Drawbacks Of Long-Form Videos

Despite long-form videos being very sustainable, the trend of short-form videos is simply because of the loopholes that the long-form videos leave behind.

  • Long-form videos hold a huge challenge to grab the attention of the audience in a very short time because of the diminishing attention span of the audience in the market.
  • Creating high-quality long-form videos is way tougher and time-consuming than creating a high-quality short-form video.
  • Further, the distribution of long-form videos is quite limited due to the availability of fewer platforms that support such lengths of videos.

What Video Format Suits Your Small Business?

While we understand that both video formats are incomparable at a certain level, it thus boils down to the factors of your business that make a certain content length best for your marketing efforts.

Content Objectives

The foremost factor to look upon is the objective you want to serve with the content you want to share online, short-form videos are best for you if you wish to create a quick buzz or facilitate brand exposure. On the other hand, if your objective is to provide an in-depth understanding of the brand then you must go with long-form videos.

Target Audience Preferences

Next up you need to understand the type of audience you cater to. Hence, if your audience has a shorter attention span (generally younger audience) then you must go with short-form content and if your audience seeks an immersive experience (generally older audience) then you must go with long-form videos.

Platforms

While deciding various factors of this topic, you must go through the platforms that support your type of video format. Short-form videos generally perform well on Instagram, TikTok, and YouTube Shorts while long-form videos are supported well by YouTube and Vimeo.

Industry Type

In addition to the same, you must also perform research as to what type of content and format performs well for the niche that your business is in. For this, you must indulge in a detailed competitor analysis.

Conclusion

All in all, choosing between long-form and short-form videos depends on the specific needs and goals of your business which must be clear in your mind so that you can take a further step to choose between whether to do it yourself or hire a digital marketing expert to do it for you.

In case of any dilemma, you should always opt for a detailed consultation.

digital marketing updates

Digital Marketing Updates

Facebook allows multiple Profiles for Different Interests

Facebook has announced a new feature that allows users to create multiple personal profiles. This means that you can now have one profile for your personal life, another profile for your professional life, and still another profile for your hobbies or interests.

To create a new profile, simply go to your profile settings and click on the “Manage Profiles” option. From there, you can create a new profile with a different name, username, and profile picture. You can also choose to share different information on each profile, such as your friends, family, and work colleagues.

There are many benefits to creating multiple profiles on Facebook. For example, you can use one profile to stay connected with your friends and family, while using another profile to network with colleagues and promote your business. You can also use multiple profiles to share different types of content, such as personal photos and videos on one profile, and professional articles and blog posts on another profile.

X Launches Audio And Video Calls Feature For Subscribers

X, the social media platform formerly known as Twitter, has launched a new audio and video calls feature for subscribers. The feature is currently only available to Premium X Premium users, but the company has plans to roll it out to all users in the future.

To use the audio and video calls feature, users simply need to open a direct message conversation with the person they want to call and tap on the phone or video icon. Users can choose to make one-on-one calls or group calls with up to four people.

The audio and video calls feature is end-to-end encrypted, which means that only the users in the call can see and hear each other. X also offers a number of other features to protect users’ privacy, such as the ability to block and report users, and the ability to control who can see and send messages to them.

The launch of the audio and video calls feature is a significant step for X, as it makes it a more well-rounded social media platform. With the addition of audio and video calls, X users can now communicate with each other in a variety of ways, including text, voice, and video.

YouTube Updates Monetization Rules for Sensitive Topics

YouTube has announced a number of updates to its monetization rules for sensitive topics. The goal of these updates is to make it easier for creators to earn money from their content, while still protecting viewers from harmful or inappropriate content.

One of the most significant changes is that YouTube will now allow creators to monetize videos that discuss sensitive topics such as abortion and adult sexual abuse. This was previously prohibited, but YouTube has decided to change its policy in response to feedback from creators and viewers.

However, it is important to note that creators will still need to comply with YouTube’s Community Guidelines. This means that videos cannot be graphic or violent, and they cannot promote harmful or illegal activities.

YouTube has also updated its policies on monetization for certain other sensitive topics, such as eating disorders. For example, videos that focus on eating disorders and share triggers like guides around binging, hiding, hoarding food, or abusing laxatives will not receive ad revenue. However, educational or documentary content, and survivor content that references these aspects of having an eating disorder without promoting such activities won’t be impacted by this change.

Overall, the changes to YouTube’s monetization rules for sensitive topics are a positive step forward. They will make it easier for creators to earn money from their content, while still protecting viewers from harmful or inappropriate content.

LinkedIn Adds New Accessibility Options for Articles

LinkedIn has announced a new initiative to improve the accessibility of articles on its platform. The initiative will see all articles published directly on LinkedIn now processed through Microsoft’s “Immersive Reader” system, which will enable users to use text-to-speech, translations, isolate elements of language, and more.

Immersive Reader is a tool that helps people with dyslexia, ADHD, and other learning disabilities read text more easily. It can also be used by people who are learning a new language or who have low vision.

With the integration of Immersive Reader, LinkedIn users will be able to:

  • Have articles read to them aloud
  • Translate articles into other languages
  • Isolate elements of language, such as nouns, verbs, and adjectives
  • Change the font, font size, and line spacing of articles
  • Add color overlays to articles

To use Immersive Reader on LinkedIn, simply click on the “Immersive Reader” button at the top of any article. You can then customize the settings to meet your needs.

The addition of Immersive Reader is a welcome step towards making LinkedIn more accessible to everyone. It will allow people with disabilities to consume content on the platform on an equal footing with everyone else.

Google to Give Web Admins Control Over AI

Google has announced that it will give web admins more control over how their content is used by AI models. This is a significant development, as it will allow web admins to choose whether or not they want their content to be used to train AI models, and it will also give them more control over how their content is used in AI-powered applications.

Google has created a new tool called Google-Extended, which web admins can use to control whether or not their content is used by AI models. Google Extended is a simple text file that web admins can add to their website. The file contains a list of instructions that tell Google which types of content web admins want to be used by AI models, and which types of content they do not want to be used by AI models.

For example, a web admin could use Google Extended to tell Google that they do not want their content to be used to train AI models that are used to generate fake news or hate speech. Web admins could also use Google Extended to tell Google that they only want their content to be used by AI models that are developed by Google or other trusted companies.

Google Extended is still under development, but it is a significant step forward in terms of giving web admins more control over how their content is used by AI models. It is likely that other companies will follow Google’s lead and develop similar tools for web admins to use.

Twitter’s History with Key Milestones Marked

Twitter is one of the most popular social media platforms in the world, with over 330 million active users. But how did it all start? And what are some of the key milestones that have shaped Twitter’s history?

The Beginning

Twitter was founded in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The idea for Twitter came from Dorsey, who was frustrated with the lack of real-time communication tools available at the time. He wanted to create a platform where people could share short messages with each other in real-time.

The Early Years

Twitter’s early years were marked by rapid growth. The platform quickly gained popularity among journalists, celebrities, and politicians. In 2007, Twitter was acquired by Obvious Corporation, which later spun off the company as a separate entity.

The Key Milestones

Over the years, Twitter has undergone a number of changes. Here are some of the key milestones that have shaped the platform’s history:

  • 2006: Twitter is launched.
  • 2007: Twitter is acquired by Obvious Corporation.
  • 2009: Twitter introduces the “hashtag”.
  • 2010: Twitter goes public.
  • 2012: Twitter introduces the “retweet”.
  • 2015: Twitter introduces the “Vine” app.
  • 2017: Twitter introduces the “Moments” feature.
  • 2022: Twitter introduces live audio.

The Future of Twitter

Twitter is still a relatively young platform, and it is still evolving. It will be interesting to see how the platform changes in the years to come. Some potential future directions for Twitter include:

  • More focus on live audio and video. Twitter has already made some moves in this direction, with the introduction of live audio in 2022. It is possible that Twitter will continue to invest in live audio and video in the future.
  • More personalization. Twitter could do more to personalize the experience for users. For example, Twitter could recommend tweets to users based on their interests.
  • More integration with other platforms. Twitter could integrate more with other platforms, such as Facebook and Instagram. This would make it easier for users to share content from Twitter on other platforms.

Conclusion

Twitter has come a long way since its humble beginnings in 2006. The platform has grown into a global phenomenon, with over 330 million active users. Twitter has also played a major role in shaping the way we communicate. It will be interesting to see how Twitter changes in the years to come.

content marketing

How Content Marketing Works?

Table of Contents

Ever seen some company’s logo and thought “I’ve never heard of them before, but I know what they do because of the pictures”? That’s called content marketing.

The concept has become more mainstream in recent years. Facebook and Twitter are filled with ads that tell you everything you need to know without any buying pressure on your part. People love this, which is why A Rainbow Co sent two virtual hugs per day to their prospective customers on social media in 2014.

The internet is filled with content from a variety of sources: blogs on how to get rich, funny videos, pin-up girls and ads. Content marketing combines all of that in one place.

If you haven’t heard of content marketing before you should probably give up now. You’re not going to learn anything about it here by reading this article. I can just tell you what it isn’t:

cheating the system by telling people your ideas without building those ideas up first. This is called a PPC ad which is expensive and low quality way to get your name out there that doesn’t require any real thought or effort on your part.

Instead, let’s talk about the concept of content marketing.

What is Content Marketing?

First, it’s not really marketing although companies do use the term. It’s a way to build your name up as an expert or authority in your field over time. I went to college to become a doctor because I wanted people to think of me as an expert when I visited their house for a checkup . When you get customers that come from social media research, you’re creating brand awareness. When you have sponsored posts, you’re building relationships with people after telling them about your expertise first and making them feel special .  (more…) Read more at how content marketing works.

A company wrote a blog post about their experience with content marketing, and then got a nice article in the New York Times. That’s called content marketing success.

This is usually because they have created original content which is tricky to do if you’re running an e-commerce website. A quick search for the word ‘content’ in Google Analytics turns up more than 8 million results, so it’s hard to compete with that when you’re starting out.

If you want clients though, you’ll need to start creating some content on your site or blog. It doesn’t have to be huge; just something that people might find useful or interesting enough to share with their friends (usually known as “likes”).

Simple steps for Profitable Content Marketing

The internet is the new marketing battleground, and content marketing is the weapon of choice for savvy marketers. Given the success of major outlets such as Buzzfeed and Facebook, it’s clear that a successful online business is not just about “sales” anymore.

Luckily, there are a few steps you can take in order to make your content marketing campaign more profitable — by targeting areas where content has proven impact in your topic area, follower demographics, and so on. In this blog post I talk about four key ways you can get more out of your work without even spending any extra time or money on it: show up consistently; create good value; think outside the box; and optimize for search engines.

1. Show Up Consistently

Online business is all about visibility: in order to attract your customers, you need to make sure they can find you. Given that most human beings are terrible at remembering URLs, or even specific search terms, consistency across your content is key to establishing your authority as an expert in your field. In other words, keep writing about the same things that made people notice you in the first place. The most effective tactics for this are:

a) Guest blogging

b) Repurposing your old content by turning it into a video or infographic on a different platform, like Reddit or Imgur.

c) Repurposing your old content by turning it into a video or infographic on a different platform, like Reddit or Imgur.

2. Create Good Value

This step is the basis of any successful strategy in which you’re going to get your work out in the world, regardless of whether it’s content marketing or not. You can’t just show up and throw out whatever you want: all of the great ideas will be stolen by others before you can even get close to being recognized as an authority in your field. In order to stand out from the crowd, people are going to need to know that what you’re saying is worth their time.

The best way to do this is by making sure that your content is not only of value, but also relevant: if your entire blog posts are devoted to debating a particular subject, nobody will read them. If you don’t know anything about the topic you’re writing about — and it’s essential that you understand what you’re writing about — make sure to get your research into the final draft before you start writing.

3. Think Outside the Box

In order to find success in content marketing, you need to think outside of the box.

UI or UX design

What is Ui Ux Design

Table of Contents

UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference? And what can you do with it?

Before we answer these questions, let’s start by defining some key terms. The D in UX and UI refers to Design.

So what exactly does this mean for you? Well, UX design is the process of creating a user-centric experience that also features engineering aspects such as design patterns, analytics, and other software processes.

Design patterns are a series of solutions to problems encountered within product development that developers have found to be effective time and time again in building products for users.

For example, in user-centered design, one of the first steps is to conduct interviews with users who can give you their perspective on what the intended product experience should be. These views will then be used to inform and drive your design process.

In UI Design, all the elements that are visible on your computer screen, from buttons to logos, are called interface elements. Each interface element has a purpose, and some play more than one role.

An example may be a button that also serves as a submit call button for a contact form.

If a developer wants to change an interface element’s appearance or behavior without changing its function in the code, they would use CSS code or JavaScript.

From a user’s perspective, the interface elements on a page are very important. The goal is to give them a pleasant, user-centric experience and make them want to use the product every time they log in.

So now that we understand the difference between these terms, let’s look at some real-life examples.

An excellent design example can be found with Google Maps. Say you’re in Kansas City and you want to know how far it is from you to New York City.

After typing in your request, Google Maps will give you the estimated time and distance of travel between those two locations.

If you want to take a look at the map of what this trip would look like, Google Maps offers a satellite view as well as a street view.

You can rotate the map or scale it depending on what you’re looking for. And if you want to save it as a picture and share it with your friends on Facebook, you can do that too! All of these features make Google Maps an excellent user experience.

An example of UI design is the Twitter homepage. It’s easy to navigate and takes up minimal screen space so that more users can get more done with less effort.

Users who sign in will see their timeline (what they have posted and who has tweeted them) front and center when they go to their profile page.