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The easiest way to grow a social media audience is to give them more of what they want. So if you write blog posts that are informative and engage the reader, they’ll feel invested in your brand and will follow you on #social sites to see new posts.
If you share blog posts that resonate with readers on Facebook, Twitter, LinkedIn or any other site where you have an audience, your followers will also be introduced to your brand there. With time and effort, you’ll build up a network of people who love reading about the unique content that is published exclusively on your site.
#Marketing to Your Audience on #Social #Media #Sites
Each social network has a unique audience. You don’t want to market to your target audience in the same way on each site. For example, heavy Facebook users tend to be people who are focused on socializing with family, friends and colleagues. So you might want to start marketing content that resonates with those people.
On #LinkedIn, where the people tend to be professionals who are interested in #networking with other professionals in their field of interest, you might want to focus your efforts there instead.
It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, become paying customers.
It takes work to establish such, but that effort can pay off, big time.
Looking to grow your social media audience? In this post, we’ll look at eleven simple ways in which you can grow your social media following.
11 Ways to Grow Your Social Media Audience
- Hold contests
- Include a visual with every post
- Share more video
- Be proactive in listening to and responding to your online community
- Change your Page profile photos and cover photos
- Give people a reason to follow you
- Encourage tagging
- Use hashtags to get found
- Be entertaining, and use humor to engage
- Explore paid social
- Never, ever buy followers and fans
