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Short-form or long-form videos: what suits your small business?

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Marketing in today’s time has reached a new level. The gap between marketing and entertainment has thinned to a great level and a huge hand for the same is that of video format content that people consume. In today’s time, 89% of consumers wish to consume brand videos to gain an idea of what the brand does rather than going through the entire website. Hence, it can be said that, now, maximizing the conversion of your audience should be more based on reducing the time spent by the visitor on your website (in a way). While that sounds very weird, the truth is, that the faster you provide the consumer with what he/she needs, the faster you convert them to your customer. In this blog, we dive deep into the aspect of videos and determine what format of video format suits your small business well be it long-form or short-form videos.

What Are Short-Form Videos?

Short-form videos are the type of videos that range typically under 1 minute. The performance of such videos typically depends on the platform on which they are posted. All such platforms are TikTok, Instagram, and YouTube. Short-form videos are generally used by the brand to deliver brief and engaging messages.

Benefits Of Short-Form Videos

Based on various studies, videos ranging between 30-60 seconds are the most successful, which justifies the claim that people prefer watching short videos to learn about a brand’s offering. There are various reasons for this.

  • Short-form videos perform because them being attention-grabbing quite quickly.
  • Such videos are easily generated on a limited budget.
  • The crisp and concise nature of short-form videos engages viewers more.
  • The short length of the videos is very accessible hence more likeable therefore causing the viewers to take a quick action on such videos which makes them more shareable if liked by the viewer.

Limitations Of Short-Form Videos

While this era is declared that of short-form content that aligns well with the short attention span of the viewers and audience of today’s generation, there are yet many reasons why creating short-form videos for you can be a hassle and therefore a limitation.

  • When it comes to delivering complex and detailed messages, short-form videos may fail in doing so due to their short length.
  • Short-form videos have a higher tendency of getting lost in the feed of the user quite quickly with a shorter span of time for them to get viral.
  • Short-form videos are way harder to optimize for search engines due to the lesser availability of keywords.

What Are Long-Form Videos?

Long-form videos are contrary to short-form videos which are, as the name suggests, longer in duration that can ranging from a few minutes to several hours these types of videos while have been the prime focus of marketers in the recent past, are the new era has turned more towards short and quickly digestible content consumption. That doesn’t make long-form videos entirely void in today’s time. Long-form videos are considered best suitable for educational content, product demonstrations, and content that caters to detailing. There are only limited platforms that entertain long-form video formats like YouTube and Vimeo.

Benefits Of Long-Form Videos

Despite the trend of short-form videos, it is well noted that long-form video content is the fastest-growing segment to date and there are viable reasons for the same.

  • Long-form videos provide your business a medium to build authority among the audience through in-depth information about subjects.
  • Long-form videos help in bringing in the consistent engagement of the audience to your business helping build a connection with your audience.
  • Moreover, the longer duration of such videos hold the tendency to keep your audience engaged for a longer period thus helping the algorithm understand the interest of the audience towards your content and your business.
  • The bonus is that a well-created long-form video has an extended shelf life than a similarly created short-form video.

Drawbacks Of Long-Form Videos

Despite long-form videos being very sustainable, the trend of short-form videos is simply because of the loopholes that the long-form videos leave behind.

  • Long-form videos hold a huge challenge to grab the attention of the audience in a very short time because of the diminishing attention span of the audience in the market.
  • Creating high-quality long-form videos is way tougher and time-consuming than creating a high-quality short-form video.
  • Further, the distribution of long-form videos is quite limited due to the availability of fewer platforms that support such lengths of videos.

What Video Format Suits Your Small Business?

While we understand that both video formats are incomparable at a certain level, it thus boils down to the factors of your business that make a certain content length best for your marketing efforts.

Content Objectives

The foremost factor to look upon is the objective you want to serve with the content you want to share online, short-form videos are best for you if you wish to create a quick buzz or facilitate brand exposure. On the other hand, if your objective is to provide an in-depth understanding of the brand then you must go with long-form videos.

Target Audience Preferences

Next up you need to understand the type of audience you cater to. Hence, if your audience has a shorter attention span (generally younger audience) then you must go with short-form content and if your audience seeks an immersive experience (generally older audience) then you must go with long-form videos.

Platforms

While deciding various factors of this topic, you must go through the platforms that support your type of video format. Short-form videos generally perform well on Instagram, TikTok, and YouTube Shorts while long-form videos are supported well by YouTube and Vimeo.

Industry Type

In addition to the same, you must also perform research as to what type of content and format performs well for the niche that your business is in. For this, you must indulge in a detailed competitor analysis.

Conclusion

All in all, choosing between long-form and short-form videos depends on the specific needs and goals of your business which must be clear in your mind so that you can take a further step to choose between whether to do it yourself or hire a digital marketing expert to do it for you.

In case of any dilemma, you should always opt for a detailed consultation.

digital marketing updates

Digital Marketing Updates

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Facebook allows multiple Profiles for Different Interests

Facebook has announced a new feature that allows users to create multiple personal profiles. This means that you can now have one profile for your personal life, another profile for your professional life, and still another profile for your hobbies or interests.

To create a new profile, simply go to your profile settings and click on the “Manage Profiles” option. From there, you can create a new profile with a different name, username, and profile picture. You can also choose to share different information on each profile, such as your friends, family, and work colleagues.

There are many benefits to creating multiple profiles on Facebook. For example, you can use one profile to stay connected with your friends and family, while using another profile to network with colleagues and promote your business. You can also use multiple profiles to share different types of content, such as personal photos and videos on one profile, and professional articles and blog posts on another profile.

X Launches Audio And Video Calls Feature For Subscribers

X, the social media platform formerly known as Twitter, has launched a new audio and video calls feature for subscribers. The feature is currently only available to Premium X Premium users, but the company has plans to roll it out to all users in the future.

To use the audio and video calls feature, users simply need to open a direct message conversation with the person they want to call and tap on the phone or video icon. Users can choose to make one-on-one calls or group calls with up to four people.

The audio and video calls feature is end-to-end encrypted, which means that only the users in the call can see and hear each other. X also offers a number of other features to protect users’ privacy, such as the ability to block and report users, and the ability to control who can see and send messages to them.

The launch of the audio and video calls feature is a significant step for X, as it makes it a more well-rounded social media platform. With the addition of audio and video calls, X users can now communicate with each other in a variety of ways, including text, voice, and video.

YouTube Updates Monetization Rules for Sensitive Topics

YouTube has announced a number of updates to its monetization rules for sensitive topics. The goal of these updates is to make it easier for creators to earn money from their content, while still protecting viewers from harmful or inappropriate content.

One of the most significant changes is that YouTube will now allow creators to monetize videos that discuss sensitive topics such as abortion and adult sexual abuse. This was previously prohibited, but YouTube has decided to change its policy in response to feedback from creators and viewers.

However, it is important to note that creators will still need to comply with YouTube’s Community Guidelines. This means that videos cannot be graphic or violent, and they cannot promote harmful or illegal activities.

YouTube has also updated its policies on monetization for certain other sensitive topics, such as eating disorders. For example, videos that focus on eating disorders and share triggers like guides around binging, hiding, hoarding food, or abusing laxatives will not receive ad revenue. However, educational or documentary content, and survivor content that references these aspects of having an eating disorder without promoting such activities won’t be impacted by this change.

Overall, the changes to YouTube’s monetization rules for sensitive topics are a positive step forward. They will make it easier for creators to earn money from their content, while still protecting viewers from harmful or inappropriate content.

LinkedIn Adds New Accessibility Options for Articles

LinkedIn has announced a new initiative to improve the accessibility of articles on its platform. The initiative will see all articles published directly on LinkedIn now processed through Microsoft’s “Immersive Reader” system, which will enable users to use text-to-speech, translations, isolate elements of language, and more.

Immersive Reader is a tool that helps people with dyslexia, ADHD, and other learning disabilities read text more easily. It can also be used by people who are learning a new language or who have low vision.

With the integration of Immersive Reader, LinkedIn users will be able to:

  • Have articles read to them aloud
  • Translate articles into other languages
  • Isolate elements of language, such as nouns, verbs, and adjectives
  • Change the font, font size, and line spacing of articles
  • Add color overlays to articles

To use Immersive Reader on LinkedIn, simply click on the “Immersive Reader” button at the top of any article. You can then customize the settings to meet your needs.

The addition of Immersive Reader is a welcome step towards making LinkedIn more accessible to everyone. It will allow people with disabilities to consume content on the platform on an equal footing with everyone else.

Google to Give Web Admins Control Over AI

Google has announced that it will give web admins more control over how their content is used by AI models. This is a significant development, as it will allow web admins to choose whether or not they want their content to be used to train AI models, and it will also give them more control over how their content is used in AI-powered applications.

Google has created a new tool called Google-Extended, which web admins can use to control whether or not their content is used by AI models. Google Extended is a simple text file that web admins can add to their website. The file contains a list of instructions that tell Google which types of content web admins want to be used by AI models, and which types of content they do not want to be used by AI models.

For example, a web admin could use Google Extended to tell Google that they do not want their content to be used to train AI models that are used to generate fake news or hate speech. Web admins could also use Google Extended to tell Google that they only want their content to be used by AI models that are developed by Google or other trusted companies.

Google Extended is still under development, but it is a significant step forward in terms of giving web admins more control over how their content is used by AI models. It is likely that other companies will follow Google’s lead and develop similar tools for web admins to use.

Twitter’s History with Key Milestones Marked

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Twitter is one of the most popular social media platforms in the world, with over 330 million active users. But how did it all start? And what are some of the key milestones that have shaped Twitter’s history?

The Beginning

Twitter was founded in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The idea for Twitter came from Dorsey, who was frustrated with the lack of real-time communication tools available at the time. He wanted to create a platform where people could share short messages with each other in real-time.

The Early Years

Twitter’s early years were marked by rapid growth. The platform quickly gained popularity among journalists, celebrities, and politicians. In 2007, Twitter was acquired by Obvious Corporation, which later spun off the company as a separate entity.

The Key Milestones

Over the years, Twitter has undergone a number of changes. Here are some of the key milestones that have shaped the platform’s history:

  • 2006: Twitter is launched.
  • 2007: Twitter is acquired by Obvious Corporation.
  • 2009: Twitter introduces the “hashtag”.
  • 2010: Twitter goes public.
  • 2012: Twitter introduces the “retweet”.
  • 2015: Twitter introduces the “Vine” app.
  • 2017: Twitter introduces the “Moments” feature.
  • 2022: Twitter introduces live audio.

The Future of Twitter

Twitter is still a relatively young platform, and it is still evolving. It will be interesting to see how the platform changes in the years to come. Some potential future directions for Twitter include:

  • More focus on live audio and video. Twitter has already made some moves in this direction, with the introduction of live audio in 2022. It is possible that Twitter will continue to invest in live audio and video in the future.
  • More personalization. Twitter could do more to personalize the experience for users. For example, Twitter could recommend tweets to users based on their interests.
  • More integration with other platforms. Twitter could integrate more with other platforms, such as Facebook and Instagram. This would make it easier for users to share content from Twitter on other platforms.

Conclusion

Twitter has come a long way since its humble beginnings in 2006. The platform has grown into a global phenomenon, with over 330 million active users. Twitter has also played a major role in shaping the way we communicate. It will be interesting to see how Twitter changes in the years to come.

content marketing

How Content Marketing Works?

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Ever seen some company’s logo and thought “I’ve never heard of them before, but I know what they do because of the pictures”? That’s called content marketing.

The concept has become more mainstream in recent years. Facebook and Twitter are filled with ads that tell you everything you need to know without any buying pressure on your part. People love this, which is why A Rainbow Co sent two virtual hugs per day to their prospective customers on social media in 2014.

The internet is filled with content from a variety of sources: blogs on how to get rich, funny videos, pin-up girls and ads. Content marketing combines all of that in one place.

If you haven’t heard of content marketing before you should probably give up now. You’re not going to learn anything about it here by reading this article. I can just tell you what it isn’t:

cheating the system by telling people your ideas without building those ideas up first. This is called a PPC ad which is expensive and low quality way to get your name out there that doesn’t require any real thought or effort on your part.

Instead, let’s talk about the concept of content marketing.

What is Content Marketing?

First, it’s not really marketing although companies do use the term. It’s a way to build your name up as an expert or authority in your field over time. I went to college to become a doctor because I wanted people to think of me as an expert when I visited their house for a checkup . When you get customers that come from social media research, you’re creating brand awareness. When you have sponsored posts, you’re building relationships with people after telling them about your expertise first and making them feel special .  (more…) Read more at how content marketing works.

A company wrote a blog post about their experience with content marketing, and then got a nice article in the New York Times. That’s called content marketing success.

This is usually because they have created original content which is tricky to do if you’re running an e-commerce website. A quick search for the word ‘content’ in Google Analytics turns up more than 8 million results, so it’s hard to compete with that when you’re starting out.

If you want clients though, you’ll need to start creating some content on your site or blog. It doesn’t have to be huge; just something that people might find useful or interesting enough to share with their friends (usually known as “likes”).

Simple steps for Profitable Content Marketing

The internet is the new marketing battleground, and content marketing is the weapon of choice for savvy marketers. Given the success of major outlets such as Buzzfeed and Facebook, it’s clear that a successful online business is not just about “sales” anymore.

Luckily, there are a few steps you can take in order to make your content marketing campaign more profitable — by targeting areas where content has proven impact in your topic area, follower demographics, and so on. In this blog post I talk about four key ways you can get more out of your work without even spending any extra time or money on it: show up consistently; create good value; think outside the box; and optimize for search engines.

1. Show Up Consistently

Online business is all about visibility: in order to attract your customers, you need to make sure they can find you. Given that most human beings are terrible at remembering URLs, or even specific search terms, consistency across your content is key to establishing your authority as an expert in your field. In other words, keep writing about the same things that made people notice you in the first place. The most effective tactics for this are:

a) Guest blogging

b) Repurposing your old content by turning it into a video or infographic on a different platform, like Reddit or Imgur.

c) Repurposing your old content by turning it into a video or infographic on a different platform, like Reddit or Imgur.

2. Create Good Value

This step is the basis of any successful strategy in which you’re going to get your work out in the world, regardless of whether it’s content marketing or not. You can’t just show up and throw out whatever you want: all of the great ideas will be stolen by others before you can even get close to being recognized as an authority in your field. In order to stand out from the crowd, people are going to need to know that what you’re saying is worth their time.

The best way to do this is by making sure that your content is not only of value, but also relevant: if your entire blog posts are devoted to debating a particular subject, nobody will read them. If you don’t know anything about the topic you’re writing about — and it’s essential that you understand what you’re writing about — make sure to get your research into the final draft before you start writing.

3. Think Outside the Box

In order to find success in content marketing, you need to think outside of the box.

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UI or UX design

What is Ui Ux Design

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UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference? And what can you do with it?

Before we answer these questions, let’s start by defining some key terms. The D in UX and UI refers to Design.

So what exactly does this mean for you? Well, UX design is the process of creating a user-centric experience that also features engineering aspects such as design patterns, analytics, and other software processes.

Design patterns are a series of solutions to problems encountered within product development that developers have found to be effective time and time again in building products for users.

For example, in user-centered design, one of the first steps is to conduct interviews with users who can give you their perspective on what the intended product experience should be. These views will then be used to inform and drive your design process.

In UI Design, all the elements that are visible on your computer screen, from buttons to logos, are called interface elements. Each interface element has a purpose, and some play more than one role.

An example may be a button that also serves as a submit call button for a contact form.

If a developer wants to change an interface element’s appearance or behavior without changing its function in the code, they would use CSS code or JavaScript.

From a user’s perspective, the interface elements on a page are very important. The goal is to give them a pleasant, user-centric experience and make them want to use the product every time they log in.

So now that we understand the difference between these terms, let’s look at some real-life examples.

An excellent design example can be found with Google Maps. Say you’re in Kansas City and you want to know how far it is from you to New York City.

After typing in your request, Google Maps will give you the estimated time and distance of travel between those two locations.

If you want to take a look at the map of what this trip would look like, Google Maps offers a satellite view as well as a street view.

You can rotate the map or scale it depending on what you’re looking for. And if you want to save it as a picture and share it with your friends on Facebook, you can do that too! All of these features make Google Maps an excellent user experience.

An example of UI design is the Twitter homepage. It’s easy to navigate and takes up minimal screen space so that more users can get more done with less effort.

Users who sign in will see their timeline (what they have posted and who has tweeted them) front and center when they go to their profile page.

Do you want ui ux design?

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Search engine optimization

The Importance of Search Engine Optimization (SEO)

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Search Engine Optimization

Common worries when it comes to search engine optimization are that it is too difficult and too risky. Even if you can’t afford websites like WordPress, the possible returns for investing your time into optimizing a site for search engine ranking can be worth the effort. If you want other people to find your website through Google, then use tools like keyword research, content strategy, and social media marketing to rank highly in Google’s natural results. After all, others are fighting for traffic at the top of the search engines with thousands of dollars on advertising every month.

Keywords and their placement

When it comes to search engine optimization, your website’s keywords are vital, so it’s imperative that you know them in advance. However, choosing the right keywords will take a lot of time and analysis because multiple pages on your site can rank for a single keyword. A page title will be able to serve as a guide for SEO experts but not for normal users who want to locate the web pages based on their content rather than the keyword location. Search engine algorithms read title tags, image alt text and content at least 50 times before choosing which page to display in search engines. Search engine optimization is not simply about words but about what is written in them and how those words are used.

How to optimize your title tags

Bloggers and content curators have been optimizing their title tags for years. Since the goal is to make a blog post or website page rank better in search engines, bloggers will target one main keyword which they believe is most important among all of the others in that particular blog post. When people go searching for something on search engines such as Google, they don’t want to see results that include a variety of different words. It’s true that Google may display pages with multiple words but results are more likely to come from pages with one keyword dominating the page title than from those with multiple keywords vying for attention.

Selecting the right keyword

The vast majority of people will not spend hours scrutinizing your website to see if your pages contain a single keyword among other words. Placing words next to each other as in a phrase is more likely to get your pages ranked in search engines than spreading them apart. When it comes to optimizing a title tag, you should choose the key words and phrases which will be most important for the visitor who is examining search results. A type of search that is called an “explore” search means that people don’t know what they’re looking for specifically but just want to find something relevant that matches their interests.

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Social media grow your business

How to Grow your Business on Social Media

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If you’re like me and are sick of marketing campaigns that feel only half-hearted, then you might want to think about how social media can help your business. It’s a great way to build a following on any platform that supports your target market.

This article will walk you through the top social media platforms and how they can be used for your company’s benefit. You’ll also learn some handy tips on creating content, networking with other businesses, and becoming a success story in the world of digital marketing. So do yourself a favor: take this information and run with it!

Q1: Write an introduction to an informative and factual blog post titled “The 37 Best Websites to Learn Something New”. This should be at least 1,500 to 2,500 words and contain only useful information. Make sure it is original content, citing the sources you use and links to outside articles only where appropriate.
Q2: Blog on a topic that is important to you and your business (it could be controversial). It should be at least 800 words long and contain no less than 1 image or video embedded in the post.
Q3: Write an introduction on how to grow your business using social media platforms as well as how you can use these platforms yourself. It should be at least 1,000 words in length.
Q4: List and describe at least 5 tools that you use for content marketing. You can use these links to gain additional information on their uses and benefits:
  1. Social Media Management Tools – 
  2. Content Optimization Tools – 
  3. Content Curation Tools – 
  4. Content Creation Tools – 
Q5: Why is blogging important for your business? What are the benefits of blogging? When should you start blogging? How often should you blog?
Q6: Explain how to market your business using social media. Which platforms should you use first and why? What kind of content should be posted on each platform and when?

I can’t emphasize it strongly enough — if you are a small business owner and have any interest in social media marketing, then please take this course. It’s a great way to start growing your business at little or no cost.
How to Grow your Business on Social Media

Partnering for Success:

Assets4You understands the importance of social media for B2B businesses. That’s why we’re proud to partner with DesignRush, a leading platform that connects businesses with top-rated social media marketing agencies (https://www.designrush.com/).

By leveraging DesignRush’s expertise, you can develop a tailored social media strategy that delivers real results.

Ready to take your B2B social media presence to the next level? Visit DesignRush today and explore their directory of qualified social media marketing agencies.

Call to Action:

Visit DesignRush today: https://www.designrush.com/

https://www.designrush.com/agency/social-media-marketing/trends/b2b-social-media-strategy

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Social media icons with mobile phone

How to Grow Social media

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The easiest way to grow a social media audience is to give them more of what they want. So if you write blog posts that are informative and engage the reader, they’ll feel invested in your brand and will follow you on #social sites to see new posts.

If you share blog posts that resonate with readers on Facebook, Twitter, LinkedIn or any other site where you have an audience, your followers will also be introduced to your brand there. With time and effort, you’ll build up a network of people who love reading about the unique content that is published exclusively on your site.

#Marketing to Your Audience on #Social #Media #Sites

Each social network has a unique audience. You don’t want to market to your target audience in the same way on each site. For example, heavy Facebook users tend to be people who are focused on socializing with family, friends and colleagues. So you might want to start marketing content that resonates with those people.

On #LinkedIn, where the people tend to be professionals who are interested in #networking with other professionals in their field of interest, you might want to focus your efforts there instead.

It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, become paying customers.

It takes work to establish such, but that effort can pay off, big time.

Looking to grow your social media audience? In this post, we’ll look at eleven simple ways in which you can grow your social media following.

11 Ways to Grow Your Social Media Audience

  1. Hold contests
  2. Include a visual with every post
  3. Share more video
  4. Be proactive in listening to and responding to your online community
  5. Change your Page profile photos and cover photos
  6. Give people a reason to follow you
  7. Encourage tagging
  8. Use hashtags to get found
  9. Be entertaining, and use humor to engage
  10. Explore paid social
  11. Never, ever buy followers and fans
how Instagram followers increase

How Instagram Followers Increase

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Admit it, you’re following Instagrammers for the perfect photo-to-life ratio. This post explains how to get users to follow back on Instagram, and what it means for marketing. Follow these tips and see your follower count skyrocket.

 

As a company, we often have a lot on our plates so time is at a premium. Businesses need to publish content regularly while trying not to lose momentum of their social media followers or email database.

 

At the same time, we know that hashtags are an excellent way to connect with a large group of potential followers. The reality is that, for our purposes, only a fraction of those hashtags have real value, so it’s best to invest in the hashtags that will bring in the biggest results. We’re going to show you how you can find these popular ones and get them targeted as well as increase your Instagram following.

 

#Twitter Hashtags

The vast majority of Twitter users are using one hashtag or another every day. You can easily search hashtags and see which ones are being used the most, which is useful for both marketing and analytics. The hashtag #Twitter is currently has over 600 million tweets, but you’re not going to get organic reach from it nor will you be able to connect with half of its users. But, as we just mentioned, it is important to know when a Twitter hashtag reaches a certain number of tweets in order to take advantage of that particular tag.

 

Using data from Statista, we’ve compiled a list of the top Twitter hashtags that are currently in use. Whether you decide to use these hashtags or not is entirely dependent on your needs. For example, the #IRAQ tag is a political hashtag that would make no sense to use if you’re a fashion brand.

For those of you who are running campaigns on Twitter, here are the top 10 Terms to Hashtag in 2018.

Source: Adweek (https://www.adweek.com/socialtimes/10-hashtags-to-tweet-this-year/470938)

What makes this information so valuable is that it gives analysts a way to map the top hashtags of their industry and see what their peers are using as well. You can even graph these terms into your Social Analytics dashboard to track their growth over time.

Best ways to Instagram followers increase

Best ways to gain followers on Instagram is to promote your account. Use the right Instagram hashtags. 

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Five for Five: 5 Updates You Can Read in 5 Minutes

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It’s No Longer About the Virtual Captain Obvious, It’s About Leverage. It is no longer about the “virtual captain obvious” aspects, but more than ever- IT should be about leveraging your technology, to increase the success of your business. Rather than viewing it as a necessity, it’s time to start thinking about how it can make your business even better and reach greater outcomes. How can you start shifting your perspective from the “virtual captain obvious” mindset to a “how can I leverage my technology” mindset? Don’t Focus on the number of tickets closed. Think about how you can utilize the technology you have for better business outcomes don’t get us wrong- when it comes to IT, issues being solved fast and efficiently, being protected, and becoming a hard target to cyber criminals is crucial to the success of your business. But it’s time to simultaneously think about how you can leverage your technology.
 

It Costs You More to Call Your IT Department than it Costs Them to Answer…

As a customer, it costs 10x more to call your managed IT provider than it costs them to take and handle your call and issue.

Why?

Technology issues interrupt your day. Problems cause a hiccup in your daily workflow. Interruptions caused by technology can be expensive to resolve. And ultimately- your time is money.

Think about it like this- you arrive at the office and unlock your computer to get your day started. Your computer is running extremely slow. By the time you get logged in and open the applications you need- you’ve lost 15 minutes just getting started due to a slow device. Then you go to complete daily tasks and you start seeing the rainbow wheel spinning- more time lost waiting. Finally, you are frustrated enough with the slowness of your device that you decide to call your IT department and create a ticket- more time lost having to spend time on the phone with your IT Department. No matter how quickly your IT provider solves the problem- it’s still more time lost while they do so. 

How could this be prevented? Your IT department can’t stop all technology issues. However, simply having a plan in place for upgrading devices within the recommended timeframe, would have helped prevent the frustration of a slow device caused by using an old device.